About Us

A few words about Pik It Fresh Farm

Pik It Fresh Farms, founded by Mercy Chatyoka, is a climate-smart and resilient mixed farming agribusiness specializing in poultry (chickens and eggs), horticulture, livestock (goats and cattle), and mushroom production using the latest technology with high standards to keep our brand promise, "Quality at a glance!"

The venture is located in Featherstone in the Mashonaland East Province of Zimbabwe with favorable climatic conditions for poultry and/or livestock farming and horticulture, ensuring optimal production and growth opportunities. Pik It Fresh Farms produces and sells premium quality farm produce targeting wholesalers, retailers, and hotel chains, leveraging on other neighboring smallholder farmers as outgrowers for volume aggregation to meet market demand. Our products are for both local and export markets.

Pik It Fresh Farms: Our Value Proposition

Our unique value proposition is our premium quality locally produced through an effective traceability system, commitment to sustainability, ethical practices, and direct community (small holder farmers’) engagement. We are primarily serving the Zimbabwean local market but have the growth plans to expand to the regional and international export markets.

We have positively impacted our community through direct community engagement of other small holder farmers as out growers as well offer employment to women and youths. We have also been able to advocate for adoption of climate smart and resilient agriculture practices by the small holder farmers within our network and database of out growers.

We have positively impacted our community through direct community engagement of other small holder farmers as out growers as well offer employment to women and youths. We have also been able to advocate for adoption of climate smart and resilient agriculture practices by the small holder farmers within our network and database of out growers.

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